GLASS IN IT STYLE, the Magazine of Gimav/Confindustria for the Glass Sector now in “Digital” to be Read from 40,000 New Readers
MILANO, October 1, 2010 – A new start for Glass in it style, the magazine of Gimav – Italian Association of Suppliers of Glass Manufacturing Machines, Accessories and Special Products, that the communication and multimedia agency Mediaticamente of Milano revised and published in a multimedial scope. Collecting a paper inheritance of as many as 5 years of publications, today “the new digital magazine” enters the network and widens its users basin from 5,000 to as many as 40,000 readers.
The digital version of Glass in it style was inaugurated with the publication of issue no. 0 on last March 31 and already with issue no. 1, of May 31, it exceeded the most rosy expectations. Already more than 4,600 are the visits from the stations of as many as 94 different Countries: in Italy but even and above all in Germany, Spain, United States, India, France, United Kingdom, Australia, Russia and Portugal.
This project is born wanting to represent abroad the excellence of the Made in Italy and with a strong wish for innovation: new is the graphic guise, new are contents and journalistic investigations, new is the staff of journalists. An important step forward is confirmed in the field communication by which Gimav demonstrated to have the courage of “daring” even in things which many people are still mistrusting. Thus, Glass in it style evolves in the digital form to find and offer an innovative way of reading and an original interpretation formula of that which until yesterday was the paper magazine of Gimav.
As the managers of the Association explain, “The purpose is to offer a timely overview of the glass world, its traditions and technologies: a world made of artisan passion and entrepreneurship which, through the eyes of web, discovers a whole series of innovation cues that well reconcile with the will of a sector aiming at rising again from the stagnation of a general situation to launch again its values and excellent qualities”.
As a matter of fact, Glass in it style switches on the reflectors on technology and research that consider the characteristics of energy saving and ecocompatibility of the most advanced solutions. But, obviously, reflections are not lacking of Made in Italy products for export as well as the voice of the characters working in the field that make know the most interesting entrepreneurial experiences, the most charming architectures and the most currying design, together with international appointments and precious moments to deeply analyse the past, to reconstruct the best fragments of the Italian glass art.
Six appointments will follow this new trip of Gimav throughout the year 2010.
Gimav is the Association of Italian manufacturers and suppliers of machines, accessories, equipment and special products for glass manufacturing. Born in 1980 following the initiative of a small group of entrepreneurs, this Association is today a basic point of reference for the whole sector in Italy and abroad. Indeed, adhering to Confindustria, Federvarie and Federmacchine, it achieved a very high level of representativeness of the whole filière of glass manufacturing, taking over an irreplaceable role towards all the public and private institutions. The validity and liability of its initiatives are confirmed in the exceptional degree of fidelity of its associates the number of whom has steadily grown during the past years and to whom big entrepreneurial groups are joining today as well as, mainly, the small- and medium-sized companies representing the true face of the sector.
Mediaticamente Srl, the publisher and multimedial responsible for Glass in it style, is collaborating for many years with Gimav to realize all the technological items of the Association and of Vitrum, the main Italian exhibition in the glass sector. Born in 2004 with a clear-cut specialization in multimediality, it continues growing and evolving its “multimediatic mind” to widen the horizons of communication in the most innovative sectors and with the most innovative solutions. Significant collaborations, projects often forerunning new trends, a team of professionists working well together (marketing and communication consultants, web and multimedia developers, video operators, designers and journalists of different origins and skills) represent the excellence of this reality strongly projected to the future that is ever more present.
For further information and contacts:
Press Office – Mediaticamente S.r.l.